Section A Q1a Breakdown

For Section A Question 1a you need to know the following:

How you have developed your skill from AS to A2 in each of the following areas:

1. Digital Technology
2. Creativity
3. Research and Planning
4. Post-Production
5. Using Conventions from Real Media Texts

The question will ask you about 1 or 2 of these areas.

You MUST mention both your AS and A2 coursework pieces in this essay

Digital Technology:

Think about the software you used when completing each of these units:

• Photoshop
• InDesign
• Premiere Pro
• Illustrator

How did your skills in using this software develop from AS to A2?

Are you now more confident using this software?

What effect has this confidence had on the quality of your final product?

Think about the hardware you used when completing each of these units:

• Digital SLR's (Still image/Photographs)
• SD Camera's (Moving Image)
• DV Camera's (Moving Image)

How did your skills in using this hardware develop from AS to A2?

Where you able to experiment with different camera angles/lighting techniques?

Think about your blogging skills and the online programmes you used for this:

• Blogger
• Wix
• Weebly
• Prezi
• Slideshare
• YouTube

How did your skills in using these online progammes develop from AS to A2?

Are you more confident with using them?

Have you been able to experiment with different programmes and ways of presenting your work?

Creativity:

Think about the creative decisions you have made throughout the course:

• Photography
• Layout
• Font
• Masthead design
• Editing
• Camera Angles

How have these developed from AS to A2?

Did you find yourself becoming more creative as your confidence grew?

Research and Planning:

Think about the different types of research and planning you have done throughout the 2 years:

• Researching real media texts
• Looking at previous students work
• Looking at codes and conventions
• Research into theories
• Mock ups
• Audience feedback

How have your skills in research and planning developed over the 2 years?

Are you now more efficient with your research and planning? 

Have you learnt to better apply your research and planning to your product?

Post-Production:

Think about the different ways you have used Post-Production techniques over the course:

• Editing Photographs
• Editing/Creating Fonts
• Editing Filmed Footage
• Adding Transitions/Effects
• Adding a Soundtrack/Voice over

How have your skills in the use of Post-Production techniques developed over time?

Have you become more confident?

Have you been able to experiment more because of this confidence?

What effect has this had on the overall quality of your production?

Using Conventions from Real Media Texts:

Think about the different types of texts you have looked at:

• Magazines
• Film Trailers
• Music Videos
• Album Covers

How did you find the conventions for these texts?

Did this process get easier as you progressed through the course?

Think of the different ways these conventions were applied in your own work:

• Editing
• Photography
• Font
• Layout
• Mode of Address
• Camera Angles
• Characters
• Lighting 

How did your ability to use and understand conventions develop over the 2 years?

Were you able to experiment with the conventions?

Did your ability to recognise them increase?

Did your ability to apply them to your work increase?

How did this affect the quality of your end products?

Example Essay Structure:

Paragraph 1:  Should be an introduction which explains which projects you did. It can be quite short.

Paragraph 2: Should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. Use a detailed example.

Paragraph 3: Should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be detailed examples to support all that you say.

Paragraph 4: Should go on to demonstrate how the skill developed in later projects, again backed by detailed examples, and reflecting back on how this represents a move forward for you from your earlier position.

Paragraph 5: Short conclusion



Example Essays:

Level 4 - Research and Planning

Level 4 - Digital Technology

Level 1 - Research and Planning

Practice Questions:

Research and Planning:

Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. 


Conventions of Real Media Texts:

Explain how far your understanding of the conventions of existing media influenced the way you created your won media products. Refer to a range of examples in your answer to show how these skills have developed over time.


Digital Technology + Creativity:

Describe how you developed your skills in the use of digital technology for media productions and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills have developed over time. 


Post-Production + Creativity:

Describe how you developed your skills in post-production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. 


Research and Planning + Conventions of Real Media Texts:

Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time. 


Post-Production and Digital Technology:

Describe how you developed your skills in using digital technology and evaluate how these skills contributed to your ability to apply post-production techniques. Refer to a range of examples in your answer to show how these skills developed over time. 

Section A Q1b Breakdown

For Section A Question 1b you need to know the following:

You need to look at ONE of your coursework pieces and be able to analyse it in terms of ONE of the following concepts:

1. Genre
2. Audience
3. Narrative
4. Representation
5. Media Language

You must mention only ONE of your coursework productions, but use a range of examples from it.

Genre:

Examples of theories you can use for genre:

Steven Neal - Genre as repetition and difference

Steven Neal - Genre cycle

Douglas Pye - Genre conforms to expectations

Denis McQuail - Genre as marketing tool

Robert Stam - Types of genre

Tom Ryall - Genre convention categories 

Tom Ryall - Pleasure in unfamiliar and familiar

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Genre Theories Explained

Audience:

Examples of theories to use for audience:

Demographics

Psychographics

Stuart Hall - P/N/O Readings

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Audience Theories Explained

Narrative:

Todorov -  E - D - NE

Propp - Character archetypes

Barthes - 5 codes

Levi Strauss  - Binary oppositions

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Narrative Theories Explained

Representation:

Laura Mulvey - Male Gaze

Laura Mulvey - Female Gaze

Marjorie Fergusson - Facial Expressions

Trevor Millum - Facial Expressions

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Representation Theories Explained

Media Language:

Sassure - Signifier/Signified

Barthes - Denotation/Connotation

Hall - Encoding/Decoding

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Media Language Theories Explained


Example Essay Structure:


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion


Example Essays:


Level 4 - Narrative

Level 3 - Genre

Level 1 - Representation


Practice Essay Questions:

Genre:

Analyse one of your coursework productions in terms of genre.

Analyse one of your coursework productions in relation to genre. 


Narrative:

Analyse one of your coursework productions in terms of narrative.


Audience:

Analyse one of your coursework productions in terms of audience.

Analyse one of your coursework productions in relation to the concept of audience. 

Media Language:

Analyse one of your coursework productions in terms of media language.

Analyse media representation in one of your coursework productions.

Explain how meaning is constructed by the use of media language in one of your coursework productions. 

Representation:

Analyse one of your coursework productions in terms of representation. 

Section B Collective Identity Breakdown

For Section B you need to know the following:

1. An example of past representation of British Youth
2. An example of present representation of British Youth
3. An example of future representation of British Youth
4. An example of positive/realistic representation of British Youth
5. An example of negative representation of British Youth
6. A variety of theories to back up your argument

You will not need to use all of these in your response to the question but you will need to know all of them to be prepared for anything the question may ask you.

Past Representation:

Quadrophenia:

How are the Mods represented in the film?

Think of some specific scenes/quotes to use that show this representation.

Does this differ to modern day representations?

Present Representation:

Attack the Block

Harry Brown

Ill Manors

Inbetweeners

The Family
London Riots

How are youth represented in these texts?

Do they differ at all?

Think of some specific scenes/quotes to use that show these representations.

Future Representations:

YouTube

Facebook

Catfish

The Girl Who Was 3 Boys

How has this changed the way representations are presented to us?
What are the positives of this movement to UGC (User Generated Content)?

What are the dangers/negatives of this?

Think of some specific examples you can use to back up your points. 

Positive/Realistic Representations:

Inbetweeners

The Family

How do these differ to other texts you have seen?

Are they really positive/realistic?

Have they been mediated at all?

Think of specific scenes/quotes you can use that show these representations.

Negative Representations;

Ill Manors

Harry Brown

Attack the Block

London Riots news/newspaper coverage

How do these differ to other texts you have seen?

Have these texts been mediated at all?

Think of specific scenes/quotes you can use that show these representations.

Theories:

Mediation - This one is incredibly important as a lot of the questions may refer to it in one way or another. You will be expected to use this theory/terminology in your essay. 

Hamley - Identity created/influenced by the media

Buckingham - Identity changes according to circumstance

Gauntlett - Individuality as illusion

Wood - Clothing + Monster identity

Gramsci - Cultural Hegemony

Giroux - Empty Category

Acland - Deviant Youth

Cohen - Moral Panic

McRobbie - Symbolic Violence

Gerbner - Mean World Symdrome, Cultivation Theory

Dyer - Utopia

If you don't remember/are unclear on any of these theories the link will take you to the PowerPoint presentation they are on. 

Example Essay Structures:

Example 1:

Paragraph 1: Introduce key concept and briefly layout your argument

Paragraph 2: Past representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 3: Present representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 4: Future representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 5: Conclusion. Round up argument and state where your opinion is about the statement/question always relating it back to the evidence/examples you have used in your essay. 

Example 2:

Paragraph 1: Introduce key concept and briefly layout your argument

Paragraph 2: Negative representation 1. How this relates to concept. Specific examples and theory used throughout

Paragraph 3: Negative representation 2. How this relates to concept. Specific examples and theory used throughout

Paragraph 4: Positive representation 1. How this relates to concept. Specific examples and theory used throughout

Paragraph 5: Positive representation 2. How this relate to concept. Specific examples and theory used throughout.

Paragraph 6: Conclusion. Round up argument and state where your opinion is about the statement/question always relating it back to the evidence/examples you have used in your essay. 

Make sure if you use this structure to refer to PAST, PRESENT AND FUTURE representations of British Youth. 

Practice Exam Questions:

Analyse the ways in which the media represent one group of people that you have studied.

The media do not construct collective identity; they merely reflect it. Discuss.

“Media representations are complex, not simple and straightforward”. How far do you agree with this statement in relation to the collective group that you have studied?

Analyse the ways in which the media represent groups of people.

What is collective identity and how is it mediated?

Discuss how one or more groups of people are represented through the media.

How do media representations influence collective identity? You may refer to one group of people or more in your answer.

Discuss the different ways in which the groups of people are represented by media. You may refer to one group or more in your answer.

Analyse the ways in which at least one group of people is ‘mediated’.

Discuss the social implications of media in relation to collective identity. You may refer to one group of people in your answer. 

Section A Q1b: Narrative Question

Below is a suggested essay plan (by OCR) for question 1b. 

Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 

Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Narrative.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Genre Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 


Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Genre.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Audience Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 


Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Audience.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Media Language Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 


Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:

Analyse one of your coursework productions in terms of Media Language.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Representation Question

Below is a suggested essay plan (by OCR) for question 1b. 

Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Paragraph 5: Conclusion


Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 

Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:

Analyse one of your coursework productions in terms of Representation.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Level 3 Answer - Genre

1b)
Genre is often used as a way of distinguishing one style from another; it categorises works so that the audience can more easily choose what they want to experience. For my music video, the genre of our music was a hybrid of electropop/rock/dance, which come mostly from the original song and from our personal tastes. Since our genre is modern and not common, we drew conventions from artists that had similar styles to ours. The conventions we found for music video for our genre are; editing often cuts to the beat; for female artists – costumes are bold, they wear high heels, ands the performances are strong and full of attitude. Examples of artists’ videos that do this are Beyonce (through her powerful dance routines and sexy costumes) and Lady GaGa (who wears extreme hair, costume and makeup).
My music video consisted of my group members (4 girls) giving powerful performances with sections of dance routine. We stuck to these conventions because we wanted the audience to recognise it as belonging to a genre and looking back at it now I think we succeeded. The genre has postmodern influences as does our video. It starts with a short narrative to no music, where a girl looks at a picture in a locket of her and a guy, slams it shut and looks in a mirror – which transports her into ‘subconscious mind’. We filmed the bulk of our video in an all-white studio and with our powerful costumes that intertextually referenced the deadly sins and Marie Antoinette the audience can quite clearly see that it is not reality.
You can see that our video promotes strong women by their feisty performance and this is emphasised by the use of a male, white headless, mannequin with a ‘perfect’ torso. In the video the sins are corrupting the girl (but they are all just facets of her personality) and they dominate the mannequin. This is in contrast with Laura Mulvey’s theory of the ‘Male Gaze’ whereby media is predominantly made with a male or masculine audience in mind. Our target audience is 14-25 year old women, and this is obvious because the audience immediately identify with the main girl since she is the focus of the narrative and on the mannequin’s torso is a kiss mark, showing the women ‘marking their territory’ on him. If we were targeting men we would’ve used a real man, but by our production decisions the target audience and genre is clear.
We followed the convention of cutting shots to the beat, however we challenged the convention of keeping lines of the song in one shot. We cut midway through words and phrases in order to quicken the pace, which is often fast for this genre. An aspect of the genre which we developed is comedy. In some of the music videos artists take themselves very seriously, however we combined the sexy performances with the comic editing and cut aways to five the characters a ‘human feel’ in the make believe
world. For example we used what was originally going to be an outtake, where one girl shakes her bum from side to side, and we matched it to the beat, giving it a comic edge.
You can apply Lyotard’s theory of mete-narratives to our video since it blurs the lines between reality and fantasy using the key signifier of a mirror in the opening narrative.
I think the my music video successfully conveys its genre while still maintaining enigma. The Reception Theory can be applied, since from feedback, many people had different interpretations, which is what this genre is all about. Looking at it objectively I would say that it is a fun, interesting video that invites playability and successfully promotes the song, which is the aim of a music video.



(19)

Section A: Level 1 Answer - Q1a; Research and Planning. Q1b; Representation

1a
Throughout my foundation and advanced portfolio I have developed my skills of research and planning. Before starting AS Media Studies I had only done Basic research.
For my foundation portfolio I chose to do DTP. This was to create a music magazine. I did textual analysis of similar music magazines and music magazines with different genres to compare typical conventions. These included magazines such as: Empire (Film), Kerrang (Rock), GQ (Mens) etc. I then evaluated my work to conclude the typical conventions used to attract the reader. These included themes and conventions such as: Main Photograph, Headline, pull Quotes, pugs etc. I used these to apply in my own production for my music magazine.
I also carried out Qualitative and quantitative research. This helped me find my Genre to fit my aimed target audience of teenagers. I carried out Questionnaires with open, specific questions to my aimed audience. These included Questions such as favourite hobby, What you get up to at weekend’s etc. I created pie charts for the results of some of my questions of multiple choice. I could not carry this out for my open questions as there may be lots of answers. I carried out 20 questionnaires to a number of different people. The answers made me choose my Genre (RnB) because of the popularity and gave me a wider understanding of the interests to include in my double page spread.
I then carried out some research & consumed Media texts around the Genre of RnB & their artists. I took Chris Brown and watched an Interview with him for a music channel. I picked out some of the language and slang they used to fit into my text for my double page spread and Quotes for my Chosen Artist.
In my foundation practical, all of these techniques and skills of Research and planning effected my creative decision making. I needed to create a professional magazine that would be able to fit into the market. This is why I chose RnB because I discovered there aren’t hardly any RnB magazines, and the ones that are mostly sold in the US! There was definitely a niche in the market for my magazine.
In my advanced portfolio I am In the middle of carrying out my research and planning. This is for creating a neo-noir film teaser trailer. I have carried out textual analysis of different film Websites as I am going to create my own. I have textually analiyesed different noir and neo-noir films to compare their conventions. However, I am going to go deeper into analysing nero-noir films & trailers aimed at my target audience. This Is because I found myself in my foundation portfolio being to general around genres and types of magazine. This made me carry over conventions and styles different to my genre. I am also carrying out 50 questionairres rather than 20 because it is simply not enough and some of the results could be biased.
I am also going to give each questionnaire to my specific target audience. My evaluated are: Brick, Double indemnity and Blade runner to compare contemporary neo noir and classic. These will help and create my typical conventions and themes to my trailer.

1a - 12
1a – only talks about outcomes of one project, some narrow discussion, basic use of terminology.


1b
I found the media represents people in a number of different ways. Representation means the way in which the media chooses through a selection and ordering process the way to represent a certain group of people in society. There are 2 different types of representation from 2 different models. The Hegemonic model represents people in a fixed, backward looking representation and feeds the audience the stereotype to be correct. However, the pluralistic model shows how the media can represent people in a debateable way (usually negative) and more realistic view upon society. In my foundation practical, I found that certain people were represented in different ways using conventions. This meant that using media language: cinematography, Mise-en-scene, editing and sound determined the representation of people within the genre of music. I found that the use of camera angles, lighting props, costumes, make up etc on the model determined a number of factors such as: Social Class, ethnicity, gender, age, etc. For example: In a Issue of GQ magazine there was a main photograph of Russell Brand and an unknown person. The photo was taken at a high angle with Russell standing on something to make him taller. He was also wearing expensive clothing. This gave of a representation and comparision between the two people showing Russells power over the unknown model. I then applied this to my practical. My chosen star was a working class hero who had just left the urbanised of a small town near London and became a superstar. I showed this by: Big expensive watch to show money, Hoody and flat peak to show personality and background. I then also applied this to my double page spread, discussing how he had left his old life behind of crime, violence and nothing to Riches and celebrity. Also the language I used represented him as working class.

1b - 7
1b – very narrow range of examples described.



Look at these answers. What do they do wrong? How could they be improved?

Section A Q1b: Media Language Theories

This Prezi should give you a breakdown of the theorists you can reference when answering Question 1b. You don't have to use all these theories but you should use a selection of them when answering a question on Media Language. 

You should not limit your response to only these theories, include theories from other areas we have studied on the course. This section is about how your piece creates meaning for an audience so the majority of the theories will be relevant to this. 

Remember you only need to apply these theories to ONE of your coursework productions


Start planning out how you would answer this question:

Analyse one of your coursework productions in terms of media language.  

Think about all the theories we have covered in the last 2 weeks and how you would apply these theories to your production. 
How do these theories and techniques allow you to communicate messages to your audience?

Section A Q1b: Audience Theories

Audience Demographics/Psychographics:


 


Stuart Hall - Preferred, Oppositional and Negotiated Readings:

Use the link to access a 'wall'.

Use this wall to post the Preferred, Oppositional and Negotiated readings for the listed texts.

Thursday 9/05/2013 Click here to go to the wall!

Friday 10/05/2013 Click here to go to the wall!


When you respond to a question on audience do no limit your response to the theories we discuss here. Use a range of theories we have discussed in other areas of the course. This section wants you to look at the responses the audience can have to your text as well as how meaning has been created for them. The majority of theories you have studied will be relevant to this question.