Tuesday, 14 May 2013

Section A Q1a Breakdown

For Section A Question 1a you need to know the following:

How you have developed your skill from AS to A2 in each of the following areas:

  1. Digital Technology
  2. Creativity
  3. Research and Planning
  4. Post-Production
  5. Using Conventions from Real Media Texts
The question will ask you about 1 or 2 of these areas.

You MUST mention both your AS and A2 coursework pieces in this essay


Digital Technology:

Think about the software you used when completing each of these units:
  • Photoshop
  • InDesign
  • Premiere Pro
  • Illustrator
How did your skills in using this software develop from AS to A2?
Are you now more confident using this software?
What effect has this confidence had on the quality of your final product?

Think about the hardware you used when completing each of these units:
  • Digital SLR's (Still image/Photographs)
  • SD Camera's (Moving Image)
  • DV Camera's (Moving Image)
How did your skills in using this hardware develop from AS to A2?
Where you able to experiment with different camera angles/lighting techniques?

Think about your blogging skills and the online programmes you used for this:
  • Blogger
  • Wix
  • Weebly
  • Prezi
  • Slideshare
  • YouTube
How did your skills in using these online progammes develop from AS to A2?
Are you more confident with using them?
Have you been able to experiment with different programmes and ways of presenting your work?


Creativity:

Think about the creative decisions you have made throughout the course:
  • Photography
  • Layout
  • Font
  • Masthead design
  • Editing
  • Camera Angles
How have these developed from AS to A2?
Did you find yourself becoming more creative as your confidence grew?


Research and Planning:

Think about the different types of research and planning you have done throughout the 2 years:
  • Researching real media texts
  • Looking at previous students work
  • Looking at codes and conventions
  • Research into theories
  • Mock ups
  • Audience feedback
How have your skills in research and planning developed over the 2 years?
Are you now more efficient with your research and planning? 
Have you learnt to better apply your research and planning to your product?


Post-Production:

Think about the different ways you have used Post-Production techniques over the course:
  • Editing Photographs
  • Editing/Creating Fonts
  • Editing Filmed Footage
  • Adding Transitions/Effects
  • Adding a Soundtrack/Voice over
How have your skills in the use of Post-Production techniques developed over time?
Have you become more confident?
Have you been able to experiment more because of this confidence?
What effect has this had on the overall quality of your production?


Using Conventions from Real Media Texts:

Think about the different types of texts you have looked at:
  • Magazines
  • Film Trailers
  • Music Videos
  • Album Covers
How did you find the conventions for these texts?
Did this process get easier as you progressed through the course?

Think of the different ways these conventions were applied in your own work:
  • Editing
  • Photography
  • Font
  • Layout
  • Mode of Address
  • Camera Angles
  • Characters
  • Lighting 
How did your ability to use and understand conventions develop over the 2 years?
Were you able to experiment with the conventions?
Did your ability to recognise them increase?
Did your ability to apply them to your work increase?
How did this affect the quality of your end products?


Example Essay Structure:

Paragraph 1:  Should be an introduction which explains which projects you did. It can be quite short.


Paragraph 2: Should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. Use a detailed example.


Paragraph 3: Should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be detailed examples to support all that you say.


Paragraph 4: Should go on to demonstrate how the skill developed in later projects, again backed by detailed examples, and reflecting back on how this represents a move forward for you from your earlier position.


Paragraph 5: Short conclusion




Example Essays:

Level 4 - Research and Planning

Level 4 - Digital Technology

Level 1 - Research and Planning


Practice Questions:

Research and Planning:

Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. 


Conventions of Real Media Texts:

Explain how far your understanding of the conventions of existing media influenced the way you created your won media products. Refer to a range of examples in your answer to show how these skills have developed over time.


Digital Technology + Creativity:

Describe how you developed your skills in the use of digital technology for media productions and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills have developed over time. 


Post-Production + Creativity:

Describe how you developed your skills in post-production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. 


Research and Planning + Conventions of Real Media Texts:

Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time. 



Post-Production and Digital Technology:

Describe how you developed your skills in using digital technology and evaluate how these skills contributed to your ability to apply post-production techniques. Refer to a range of examples in your answer to show how these skills developed over time. 

Section A Q1b Breakdown

For Section A Question 1b you need to know the following:

You need to look at ONE of your coursework pieces and be able to analyse it in terms of ONE of the following concepts:


  1. Genre
  2. Audience
  3. Narrative
  4. Representation
  5. Media Language
You must mention only ONE of your coursework productions, but use a range of examples from it.

Genre:

Examples of theories you can use for genre:

Steven Neal - Genre as repetition and difference
Steven Neal - Genre cycle
Douglas Pye - Genre conforms to expectations
Denis McQuail - Genre as marketing tool
Robert Stam - Types of genre
Tom Ryall - Genre convention categories 
Tom Ryall - Pleasure in unfamiliar and familiar

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Genre Theories Explained


Audience:

Examples of theories to use for audience:

Demographics
Psychographics
Stuart Hall - P/N/O Readings

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Audience Theories Explained


Narrative:

Todorov -  E - D - NE
Propp - Character archetypes
Barthes - 5 codes
Levi Strauss  - Binary oppositions

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)


Representation:

Laura Mulvey - Male Gaze
Laura Mulvey - Female Gaze
Marjorie Fergusson - Facial Expressions
Trevor Millum - Facial Expressions

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Media Language:

Sassure - Signifier/Signified
Barthes - Denotation/Connotation
Hall - Encoding/Decoding

Do not feel this is an exhaustive list! You can use theories from any of the sections to back up your argument (obviously as long as they are relevant)

Media Language Theories Explained


Example Essay Structure:


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2:
 What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly


Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4:
 Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged


Paragraph 5: Conclusion


Example Essays:


Level 4 - Narrative

Level 3 - Genre

Level 1 - Representation


Practice Essay Questions:

Genre:

Analyse one of your coursework productions in terms of genre.


Analyse one of your coursework productions in relation to genre. 


Narrative:

Analyse one of your coursework productions in terms of narrative.


Audience:

Analyse one of your coursework productions in terms of audience.


Analyse one of your coursework productions in relation to the concept of audience. 



Media Language:

Analyse one of your coursework productions in terms of media language.


Analyse media representation in one of your coursework productions.

Explain how meaning is constructed by the use of media language in one of your coursework productions. 




Representation:

Analyse one of your coursework productions in terms of representation. 

Section B Collective Identity Breakdown

For Section B you need to know the following:
  1. An example of past representation of British Youth
  2. An example of present representation of British Youth
  3. An example of future representation of British Youth
  4. An example of positive/realistic representation of British Youth
  5. An example of negative representation of British Youth
  6. A variety of theories to back up your argument
You will not need to use all of these in your response to the question but you will need to know all of them to be prepared for anything the question may ask you.

Past Representation:

Quadrophenia:

How are the Mods represented in the film?
Think of some specific scenes/quotes to use that show this representation.
Does this differ to modern day representations?


Present Representation:

The Family
London Riots

How are youth represented in these texts?
Do they differ at all?
Think of some specific scenes/quotes to use that show these representations.


Future Representations:


How has this changed the way representations are presented to us?
What are the positives of this movement to UGC (User Generated Content)?
What are the dangers/negatives of this?
Think of some specific examples you can use to back up your points. 


Positive/Realistic Representations:


How do these differ to other texts you have seen?
Are they really positive/realistic?
Have they been mediated at all?
Think of specific scenes/quotes you can use that show these representations.


Negative Representations;

London Riots news/newspaper coverage

How do these differ to other texts you have seen?
Have these texts been mediated at all?
Think of specific scenes/quotes you can use that show these representations.


Theories:

Mediation - This one is incredibly important as a lot of the questions may refer to it in one way or another. You will be expected to use this theory/terminology in your essay. 

Hamley - Identity created/influenced by the media
If you don't remember/are unclear on any of these theories the link will take you to the PowerPoint presentation they are on. 

Example Essay Structures:

Example 1:

Paragraph 1: Introduce key concept and briefly layout your argument

Paragraph 2: Past representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 3: Present representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 4: Future representation. How this relates to concept. Specific examples and theory used throughout

Paragraph 5: Conclusion. Round up argument and state where your opinion is about the statement/question always relating it back to the evidence/examples you have used in your essay. 


Example 2:

Paragraph 1: Introduce key concept and briefly layout your argument

Paragraph 2: Negative representation 1. How this relates to concept. Specific examples and theory used throughout

Paragraph 3: Negative representation 2. How this relates to concept. Specific examples and theory used throughout

Paragraph 4: Positive representation 1. How this relates to concept. Specific examples and theory used throughout

Paragraph 5: Positive representation 2. How this relate to concept. Specific examples and theory used throughout.

Paragraph 6: Conclusion. Round up argument and state where your opinion is about the statement/question always relating it back to the evidence/examples you have used in your essay. 

Make sure if you use this structure to refer to PAST, PRESENT AND FUTURE representations of British Youth. 


Practice Exam Questions:


Analyse the ways in which the media represent one group of people that you have studied.


The media do not construct collective identity; they merely reflect it. Discuss.


“Media representations are complex, not simple and straightforward”. How far do you agree with this statement in relation to the collective group that you have studied?


Analyse the ways in which the media represent groups of people.


What is collective identity and how is it mediated?


Discuss how one or more groups of people are represented through the media.


How do media representations influence collective identity? You may refer to one group of people or more in your answer.


Discuss the different ways in which the groups of people are represented by media. You may refer to one group or more in your answer.


Analyse the ways in which at least one group of people is ‘mediated’.


Discuss the social implications of media in relation to collective identity. You may refer to one group of people in your answer. 



Section A Q1b: Narrative Question

Below is a suggested essay plan (by OCR) for question 1b. 

Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2:
What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly


Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4:
Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged


Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 


Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Narrative.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Genre Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2:
 What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly


Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4:
 Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged


Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 



Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Genre.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Audience Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2:
 What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly


Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4:
 Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged


Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 



Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:


Analyse one of your coursework productions in terms of Audience.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.

Section A Q1b: Media Language Question

Below is a suggested essay plan (by OCR) for question 1b. 


Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

Paragraph 2:
 What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly


Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

Paragraph 4:
 Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged


Paragraph 5: Conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it. 



Think about your production as a new piece, something you haven't seen before that you have been asked to analyse. Try not to think of it as your coursework piece, instead think of it as a foreign text you must analyse and understand using theory. 


Essay Planning:

Use this essay structure to plan out a response to this question:

Analyse one of your coursework productions in terms of Media Language.

Remember, look at your production from a CRITICAL DISTANCE.

Think about the theories you might apply to your piece and the examples you are going to use to back these up. 

The PEE formula does not work particularly well for this question, as you need to use a wider range of examples than the formula allows. Treat this as you would a standard essay, using a range of theories and specific examples in each paragraph. 

Look at the essays on the blog for some more examples/advice on how to structure a good answer.